I did, and if I have had any regrets, Kevin Rose's defense of Mark Zuckerberg helped ease my mind. These Web 2.0 types really know how to alienate people when they are trying to make converts.
Rose talks a mile a minute and covers a lot of topics. And I could rip into him for playing to the whole a-certain-demographic-just-doesn't-get-the-internet jibe, but he doesn't dwell there, so I'll let it pass.
Where he does get more substantive in his defense is when he starts with the disclaimer that he doesn't really know what Zuckerberg is doing, but then launches into a lengthy monologue (mostly) about how Facebook is trying to dethrone Google as the preeminent search engine of the web.
Facebook launched these "like" buttons... You linked something because you liked it... these are humans, that are liking certain individual pages in real time... That's like real time data fed directly back into Facebook... They can take that content, they can crawl it, they can classify it, they can build out a real-time search engine a lot better and quicker than Google can.
That's sounds fine, but the trick is getting users on board. With his interlocutor car-loving Alex Alberg (Sp? Not sure who he is...) playing the skeptic, Rose starts pumping the Kool Aid.
Let's say you like an ad, say you're watching a bad ass youtube add of the M3... you like it. And then get this; all of your followers... as they are browsing on the web, one of them happened to be a BMW fan as well, all of sudden they see an ad for the M3... and Alex Alberg likes this underneath it, oh shit, Alex liked it? I'll check that ad out. All of a sudden, a higher click through rate. See what I'm saying?
Yes, I see what you are saying in your 17 minute infomercial, Kev. And here's a .1 second response: No.
Okay, I'll elaborate, and I'll take a risk that I'm dipping a toe into the advertising grid, and what I intend to communicate, and how it is used, can diverge. I'm a foodie. I like Trader Joe's, I like shopping for herbs and spices at The Spice House in Chicago, I like shopping for obscure-ish Indian food items at Patel's on Devon Avenue. I love talking to people about these things with certain people, in the right setting.
I do not - DO NOT - intend to advertise these things, or make the content of my thought on these matters more public with some token little "likes" that an audience - whether I have some modicum of control on who that audience is, doesn't matter. The discussion I might have wanted to initiate with my chosen group of friends on Facebook when I posted my favorite Gazpacho enhancements is a different animal from Kevin's and Mark's profit-driven rush to supplant King Google, and I'll unplug and stay unplug before I play along.
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